In this instalment of the Essential Copywriting series you’ll learn how to use style sheets in MS Word to create well-organized, more SEO-compliant copy. I’ll also tell you about the navigation sidebar and how to insert a table of contents.

In this instalment of Essential Copywriting, I’m going to give you some tips that should help you be more productive when using Microsoft Word. And as a freelance copywriter you’ll be using it a lot, no matter how you feel about it.

Today’s essential copywriting post covers what you’ll need in terms of hardware, software and backup strategies to get up and running (and stay that way) as a freelance copywriter.

In the first post of my new Essential Copywriting series, I talk about rules: rules that govern rules, the rules you’ve made for yourself, and the rules others will expect you to follow.

If you are a copywriter who has decided it’s time to leave the agency life behind and start freelancing, may I say to you, “excellent choice.” Sure, it’s a big decision, but if you wanted affirmation that it’s a viable career move, here it is.